Emoji

Michael Tchong Trends

In January 2010, we wrote our first analysis on the use of smileys in which we advocated the adoption of a standardized emoticon language, dubbed EmotiScript. You are hereby forgiven if you considered what we wrote pure balderdash. We could not have predicted that the use of emoticons would explode after the launch of Apple’s iOS 5, the first iPhone …

Four SXSW Takeaways

Michael Tchong Innovation

SXSW was, as usual, a spectacle to be experienced. Here are some key takeaways: Multitasking events – SXSW may remind you of the COMDEX conferences of yore, but with a twist. While there were many corporate parties at that long-forgotten Las Vegas event, most did not feature “content” as the main draw. Lesson: business prospects like to be entertained and …

Domino’s

Michael Tchong Innovation Leave a Comment

While FedEx was first to introduce parcel tracking in 1986, Domino’s is the first restaurant to apply the technology to pizza delivery. The Pizza Tracker combined with Domino’s radically reinventive “tasted like cardboard” campaign, its Pizza Hero iPad app plus its transparency efforts, puts Domino’s at the head of the restaurant innovation class. The Pizza Tracker is a perfect example …