Domino’s

Michael Tchong Innovation Leave a Comment

While FedEx was first to introduce parcel tracking in 1986, Domino’s is the first restaurant to apply the technology to pizza delivery. The Pizza Tracker combined with Domino’s radically reinventive “tasted like cardboard” campaign, its Pizza Hero iPad app plus its transparency efforts, puts Domino’s at the head of the restaurant innovation class. The Pizza Tracker is a perfect example …