What Is Innovation?

What Is Innovation?

We are in the midst of an era of sweeping change, with major challenges to address, such as poverty, and new planets to explore, like Mars. With all of the recurring talk of change and reinvention, it’s a given that the word innovation is on the tip of everyone’s...
Technivorm Moccamaster

Technivorm Moccamaster

Disclosure, I was Dutch-born although now I’m a dyed-in-the-wool American, but despite that inherent bias, I will give you my dos centavos of the Technivorm Moccamaster, a highly rated and accomplished coffee maker born in the Netherlands. When I first received the...
Starbucks

Starbucks

Starbucks CEO Howard Schultz is a visionary man. His Starbucks vision has catapulted the company to the exalted position of the world’s No. 1 coffee retailer. Today, there are some 25,572 Starbucks stores worldwide and in 2016 Starbucks registered its highest profits...
Influencer Metrics

Influencer Metrics

In the early 90s, the founder of Sidney Frank Importing Co. hired 20 young women, dubbed “Jagerettes,” to visit bars and use a spray gun to assist customers in gulping down Jägermeister. The tactic reaffirmed the power of marketing aimed at influencers who can propel...
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