Guli had to suspend her last campaign after running “only” 62 marathons in 62 days because she broke a leg (explaining the featured image). Guli tells me that the connection with Cirque du Soleil started in Las Vegas when she was invited to a big gala for the 2016 One Night for One Drop event. Colgate became the Colgate teamed up with Cirque du Soleil to take the message to the world.
Colgate spokesperson, Burson Cohn & Wolfe’s Alyssa Matos, tells me that Colgate products are found in two-thirds of households across the world and almost all their products require water usage. Colgate teamed up with Cirque du Soleil to take the message to the world.