“The successful companies of tomorrow will address the changing customer values of today.”

About Ubercool Innovation…

Established in 2005, Ubercool Innovation® is a consulting firm and incubator founded by innovation and social media professor and trend speaker, Michael Tchong, that provides training, tools and workshops. In addition to incubation and innovation consulting, Ubercool Innovation offers pre-packaged innovation solutions in branded entertainment, digital marketing, hospitality, packaged goods, real estate, restaurants and technology.

About Michael Tchong…

Ubercool Innovation founder Michael Tchong is a motivational speaker who specializes in trends and innovation. His speaking career was launched during the dotcom boom with the founding of ICONOCAST, an digital marketing media company. He has riveted audiences worldwide with inspirational insights into innovations, trends, social media and technology. His talks showcase brands that leverage trends in business and society, with an emphasis on massive market waves that are reshaping our culture, dubbed “Ubertrends.” Michael is the author of Social Engagement Marketing (PDF; 21MB), an expert guide to the world of social media.


Michael Tchong precedes his talks with a trademark saying: “I help you catch the next wave before it catches you.” Michael has caught many waves. Four of his start-ups helped pioneer such sweeping trends as desktop publishing, CRM, internet research and digital marketing.


Michael is the founder of MacWEEK and ICONOCAST, each creators of groundbreaking initiatives. ICONOCAST produced multi-million-dollar internet conferences, one starring basketball legend Dennis Rodman, another featuring a Broadway musical. MacWEEK debuted the first-ever digital artwork of noted artists Peter Max and Keith Haring.

Expert Marketer

Michael used the “ubercool” brand before “uber” was cool. Always ahead of the curve, his ICONOCAST startup hosted the most successful digital marketing conference, as measured by audience response and sponsorship revenue, Web Attack!, which featured such celebrities as Dennis Rodman, RuPaul and Cindy Margolis, the “most downloaded woman on the internet” (pictured here in the MyGeek.com booth).

People Watcher

Michael is the author of “Social Engagement Marketing”, which provides an easy-to-navigate reference guide to the world of social media marketing. His third book, “Ubertrends — How Trends And Innovation Are Transforming Our Future”, is due in late 2017.

Download Social Engagement Marketing

Leadership Competencies

Michael has an exceptional talent for breaking down strategies into tactical plans and processes to achieve aggressive business goals while boosting ROI. His established ability to lead cross-disciplinary teams to achieve project objectives and meet tight deadlines is legend. Michael’s collaborative management style relies on results-driven and innovative approaches to problem-solving. He is also a strong believer in TQM. His proven faculty for resourceful thinking produces successful outcomes while building strategic alliances. His superior grasp of technical, marketing and media issues, due to extensive experience in electronic publishing, digital marketing and all aspects of social media marketing, plus substantial conference production experience with events boasting nearly 1,000 attendees, underscore his qualifications as a superb management consultant and speaker.