No products in the cart.


Share on facebook
Share on linkedin
Share on twitter
When the FDA (Food and Drug Administration) approved Botox for cosmetic use in 2002, it helped launch a cultural phenomenon that included Botox parties, Botox gift cards and Botox humor.

Botox, scientifically referred to as botulin, is an injectable muscle relaxant that smoothes foreheads and crows feet, and is the top non-surgical procedure performed worldwide, with more than 3.1 million performed in 2011, according to the International Society of Aesthetic Plastic Surgeons.

Homer's BotoxBotox humor has become part of our entertainment landscape, as this Homer Simpson cartoon shows.

The company that markets Botox, Irvine, Calif.-based Allergan, is the current market leader. But Botox’ market success has attracted much competition. There at least seven competing botulin products but none can yet match Botox in sheer market awareness.

  • Treatable areas – Botox is only FDA approved to treat the “11s” – lines that form between your brows. Off-label it is also used to treat horizontal forehead lines, crows feet and the tiny “bunny lines” on each side of the nose, plus Botox can give a gentle lift to the brows. The three most common areas typically treated include crow’s feet, forehead and the lines in-between the brows, also called the glabella.
  • Units – Allergan sells Botox in units of 50, 100 and 200 vial bottles, so most doctors charge by the unit. Crows feet around the eyes take anywhere from two to 24 units, with a median of 14. Forehead lines reportedly take anywhere from eight to 20 units, with a median of 17. The glabella ranges from 16 to 35, with a median of 26. Bunny lines from four to 10 units, with a median of 7.
  • Pricing – Most providers charge between $10-16 per unit of Botox, with the U.S. average being $13 per unit, depending on where you live. Some doctors charge by the “area” but this pricing tactic should be avoided at all cost, no pun intended. Prices by unit are more easily compared. As a reference, Beverly Hills plastic surgeons have advertised Botox specials as low as $450 for three areas. In 2005, the national average cost of a Botox injection was around $375 per area injected.
  • Crows feet pricing – Based on the above unit and pricing scenario, a botox treatment for crows feet should cost about $182 on average, a forehead treatment $221 on average, glabella $299 and bunny treatment $91. All four areas would add up to about $800 on average, again depending on where you live.
  • Competition – Allergan’s closest competitor in the botulin field is Medicis Pharmaceutical’s Reloxin, known in the U.S. as Dysport. Xeomin, from Germany-based Merz Pharma, claims to be “free of complexing proteins,” eliminating, for example, the need for cool storage. Mentor Corporation is developing Purtox, a “highly purified” botulinum toxin product, which is in Phase III clinical trials in the U.S.

The popularity of Botox has resulted in nearly $2 billion in sales for maker Allergan in 2013, up from just $300 million in 2012. Not bad for a drug derived from a deadly poison.

More to explorer

Digital Banking: A Trend You Can Bank On

On June 8, International Monetary Fund Managing Director Christine Lagarde warned that the growing presence of tech players leveraging big data and artificial intelligence technology could significantly disrupt the world’s financial system.

First Exoskeleton Suit Receives FDA Clearance

Marlborough, Mass.-based ReWalk Robotics has received clearance from Food and Drug Administration for the company’s ReStore soft exo-suit system designed for U.S. rehabilitation centers. ReStore is the only soft exo-suit with FDA clearance, and is intended for use in the treatment of stroke survivors with mobility challenges. The cost for ReStore will hover around the $100,000 mark, putting it out of reach for most patients but not rehab facilities. The technology should improve and lower costs. The global stroke management market is forecast to reach $37 billion by 2023, according to Allied Market Research.

Delivery Drones

In April, Alphabet’s Wing became the first drone delivery company to gain Federal Aviation Administration approval to make commercial U.S. deliveries. Just five years ago, 63% of Americans thought it would be a “change for the worse” if commercial drones were given permission to fly through most U.S. airspace. But then again, you can’t have consumers assess future technologies because they have little understanding of its inherent potential. That is underscored by Morgan Stanley’s prediction that autonomous aircraft could become a $1.5 trillion industry by 2040. Meanwhile, Amazon has unveiled the latest iteration of its Prime Air delivery drone. Video below in our innovation video gallery.

Copyright © 2019 Ubercool® Innovation LLC. All rights reserved.