August Unlocks Connected Home for Wal-Mart
The door was cracked open on a very innovative and potentially lucrative idea: selective digital access. Wal-Mart will begin testing package delivery, including groceries, right inside homes equipped with smart locks provided by San Francisco-based August.
The biggest challenge for devotees of innovation is pushing the envelope within a large organization. When I asked August CEO Jason Johnson about having Wal-Mart employees in your home, he commented, “Technology helps us to build trust, that is how we have become comfortable using Uber and Lyft instead of licensed taxi drivers.”
Using August as a beachhead into the connected home is a brilliant strategy for Bentonville, Ark.-based Wal-Mart. Days earlier, August introduced its third-generation Smart Lock ($150), significantly improved and $80 cheaper.
The August Smart Lock has acquired a big new lever, literally and figuratively. Wal-Mart and August will get a foot in the door using disruptive innovation. A lock on the market is all we want.The August Smart Lock has acquired a big new lever, literally and figuratively. Wal-Mart and August will get a foot in the door using disruptive innovation. A lock on the market is all we want.
August • 657 Bryant St. • San Francisco, CA 94107
Will you let Wal-Mart stock your fridge while you’re not home, %FIRSTNAME|UPPERFIRST%? 😅