#youcallthatinnovation Meme & Crusade

You heard about it. Here are the details.

What?

We’re launching a global campaign to encourage more innovation. This grassroots initiative includes a series of cutting-edge, inspirational tactics that address a major societal challenge: “How do you encourage more innovation?”

Why?

We all know that just about everything has to be reinvented: education, finance, healthcare, government, infrastructure, transportation, even our social media. To encourage more innovation, Ubercool Innovation has developed a meme that relies on an emoji and hashtag that can be worn or shared on social media by those those who are passionate about renewal and change. The “Chuckle” emoji carries a clever meme that resonates among social media users frustrated by the status quo.

The impetus behind this campaign is provided by a 2012 article in The Wall Street Journal, entitled: “You Call That Innovation?” (see highly relevant quote below). You can download a reprint of this article by clicking the image at right.
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“Businesses throw around the term to show they’re on the cutting edge of everything from technology and medicine to snacks and cosmetics. Companies are touting chief innovation officers, innovation teams, innovation strategies and even innovation days. But that doesn’t mean the companies are actually doing any innovating.”
23-May-12 The Wall Street Journal

How?

Ubercool Innovation is relying on two tactics to help drive this initiative. One involves hosting a series of unique #PizzaChampagne events across the nation to help spread the word among those who share a common affinity for reinvention, including innovators, social media influencers and trendsetters. Our aim is to inspire change by recruiting attendees to join this creative crusade.

Another tactic involves using the Chuckle emoji and hashtag in social media posts or, alternatively, wearing our Chuckle t-shirt in real life, to identify “innovation required” targets.

To download a flyer describing the Ubercool Innovation Crusade initiative, please click the image at right.
Facebook Users:
Download the “Chuckle” emoji and hashtag by right-clicking the image below and choosing “Save Image As…”
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Twitter Users:
Download the “Chuckle” emoji and hashtag by right-clicking the image below and choosing “Save Image As…”
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Chuckle Meme T-shirt

The Ubercool Innovation campaign aims to encourage more innovation by irreverently motivating the 89% of business and government leaders who do not actively pursue innovation.* We’ve created a t-shirt, called "Chuckle,” with a tongue-in-cheek meme: “You call that innovation?”

Get our high-quality t-shirt today and make a proud statement at business meetings, events, press conferences, even dinner — anywhere people might show up who need a kick in the pants when it comes to innovation.

  • Retail-quality fabric and fit
  • Eco-printed with super-soft feel
  • Tagless label
  • Faded black color
  • Made by Golden Goods USA
  • Buy in the Ubercool Shop
* Source: 2013 Forrester Research.
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“You Call That Innovation?” Meme T-shirt

When?

Ubercool Innovation Crusade events are being hosted throughout the U.S. See event calendar below:

april, 2018

20apr6:00 pm8:00 pmSan Francisco Crusade PreviewEnjoy pizza and champagne and get our innovation t-shirt!6:00 pm - 8:00 pm Amici’s, 216 King St.

may, 2018

01may6:00 pm8:00 pmLas Vegas Crusade LaunchBuy our innovation t-shirt and enjoy pizza and champagne!6:00 pm - 8:00 pm Gold Spike, 217 Las Vegas Blvd.

june, 2018

05jun6:00 pm8:00 pmSan Diego CrusadeBuy our innovation t-shirt and enjoy pizza and champagne!6:00 pm - 8:00 pm Isola Pizza Bar, 1526 India St.

20jun6:00 pm8:00 pmSeattle CrusadeBuy our innovation t-shirt and enjoy pizza and champagne!6:00 pm - 8:00 pm Serious Pie, 316 Virginia St.

august, 2018

21aug6:00 pm8:00 pmReno, NV CrusadeBuy our innovation t-shirt and enjoy pizza and champagne!6:00 pm - 8:00 pm Location TBD