K-Beauty: DeepSkin Anti-Aging Mask

Michael Tchong Fountain of Youth, Innovation

If you drive a Kia, own a Samsung TV, smartphone or perhaps a refrigerator too, you’re well on your way to living ”Gangnam Style.” The Korean invasion doesn’t stop there. You’re going to hear a lot more about “K-Beauty,” because South Korea is about to invade your health & beauty regimen, if DeepSkin ($220) from Insung Information Co. is any indication.

Korean beauty manufacturers are already disrupting the beauty and personal care market with a series of highly rated products at attractive prices, but now Insung is ramping up the K-Beauty innovation quotient by combining such cutting-edge features as microcurrent technology and an anti-aging facial mask.

The DeepSkin Ionic Skin Care System includes a control unit that attaches to the mask via a cable. Iontophoresis technology is used with microcurrents to inject a formula of adenosine, hyaluronic acid and niacinamide into the skin, thereby brightening your complexion and reducing wrinkles.

The $220 billion global cosmetics market is already in deep turmoil, with traditional makeup sales down 1.3% in 2016 and independent brands up 42.7%, according to Shiseido Americas CEO Marc Rey. That upheaval is being driven by social media influencers and an Amazonified distribution channel. Mr. DeMille, I’m ready for my close-up. 😍

Insung Information Co. Ltd. • Seoul • South Korea