Auto Future: Self-Driving Cars

Michael Tchong

On Sunday evening, March 18, 2018, 49-year-old Elaine Herzberg was crossing the road in the middle of a Tempe, Ariz. block when she was struck by an Uber self-driving car, becoming the first pedestrian death caused by an autonomous vehicle. Media judgment was swift, with an USA Today headline trumpeting, “Uber self-driving car kills Arizona pedestrian, realizing worst fears of …

Tesla

Michael Tchong

You know the Tesla effect is rippling across the auto industry when a headline proclaims that “Porsche, Mercedes building electric cars to challenge Tesla.” Comments one insider, “Although competitors are years behind, things might get interesting in the future.” What sets Tesla apart from most innovation startups is the indefatigable enthusiasm Founder Elon Musk provides to both Tesla and his …

Ford Fiesta ST

Michael Tchong

Last week, I had a chance to test-drive the new 2014 Ford Fiesta ST, Ford Focus ST and Ford C-Max, Ford’s hybrid car. As you can tell from the headline, my favorite of the three was the Fiesta, although the C-Max blew me away in terms of quiet power and gee-whiz visual controls. But it was the Fiesta that partied …

Cadillac ATS

Michael Tchong

Last week we had a chance to test-drive the new Cadillac ATS, the company’s latest attempt to unseat the BMW 3-series and Mercedes C-class hegemony. There’s no question the Cadillac is a kick to drive but can it play in the major leagues? The first thing we should acknowledge is that the ATS is not you grand pappy’s Caddy, that’s …