Trends

Influencer Metrics

In the early 90s, the founder of Sidney Frank Importing Co. hired 20 young women, dubbed “Jagerettes,” to visit bars and use a spray gun to assist customers in gulping

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Trends

Emoji

In January 2010, we wrote our first analysis on the use of smileys in which we advocated the adoption of a standardized emoticon language, dubbed EmotiScript. You are hereby forgiven

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Innovation

Four SXSW Takeaways

SXSW was, as usual, a spectacle to be experienced. Here are some key takeaways: Multitasking events – SXSW may remind you of the COMDEX conferences of yore, but with a

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Innovation

Domino’s

While FedEx was first to introduce parcel tracking in 1986, Domino’s is the first restaurant to apply the technology to pizza delivery. The Pizza Tracker combined with Domino’s radically reinventive

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Trends

An Innovative Marketing Stack

The top 10 digital marketing acquisitions have topped $13 billion. Despite the availability of more than 1,000 digital marketing tools, innovation is stalled. Here’s a truly useful idea.

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