Trends

Influencer Metrics

In the early 90s, the founder of Sidney Frank Importing Co. hired 20 young women, dubbed “Jagerettes,” to visit bars and use a spray gun to assist customers in gulping

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Trends

Emoji

In January 2010, we wrote our first analysis on the use of smileys in which we advocated the adoption of a standardized emoticon language, dubbed EmotiScript. You are hereby forgiven

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Innovation

Four SXSW Takeaways

SXSW was, as usual, a spectacle to be experienced. Here are some key takeaways: Multitasking events – SXSW may remind you of the COMDEX conferences of yore, but with a

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Trends

A New Political Science

Last week’s victory by President Elect Barack Obama unleashed a global groundswell of positive vibes. Most of the emotional outpouring was directed at the striking achievement of this U.S. election,

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