Globesity

Michael Tchong Trends

The obesity epidemic is threatening to tip scales all over the globe, propelling a trend dubbed “globesity.” In the U.S., four in 10 Americans, or 39.8%, are now obese, up from 13% in 1960.

Small Homes

Michael Tchong Trends

Can you live in an 600-square-foot home? Many Americans will soon. U.S. homes are poised to get smaller, driven by a financial constraints and downsizing baby boomers.

Connected Home

Michael Tchong Trends

You know that the smart home innovation has arrived when a CES 2017 exhibit hall in Las Vegas is teeming with Alexa-driven or other platform-connected air purifiers, mattresses, refrigerators, toasters, toothbrushes, trash cans and even an innovative connected hair brush, the Kérastase Hair Coach! Google acquired Nest in January 2014 for $3.2 billion, signaling that the “connected home” or smart …

Yoga Culture

Michael Tchong Trends

Propelled by life’s mounting stresses, a by-product of the Time Compression Ubertrend — the acceleration of life, the practice of yoga has exploded in the past 40 years. Yoga is now practiced by more than 200 million, according to the Hindustan Times (26-Jan-13) people worldwide, including over 100 million in its country of origin, India. Yoga Journal’s “Yoga In America” …

India Style

Michael Tchong Trends

Indians now rank only second to Hispanic- or Spanish-surnamed actors on American TV, despite making up less than 1% of the U.S. population. Expect India Style to invade even our cocktail party food.

Grayfields

Michael Tchong Trends

The headlines are telling: “American Apparel files for second bankruptcy,” “The Limited Is Closing All 250 of Its Stores,” “Macy’s is closing 68 stores,” “Sears and Kmart Closing 150 Stores,”“Sports Authority Will Close All 463 Stores,” But the most dour observation belongs to The New York Times, “Department Stores, Once Anchors at Malls, Become Millstones.” A key parameter of retailing, …

Influencer Metrics

Michael Tchong Trends

In the early 90s, the founder of Sidney Frank Importing Co. hired 20 young women, dubbed “Jagerettes,” to visit bars and use a spray gun to assist customers in gulping down Jägermeister. The tactic reaffirmed the power of marketing aimed at influencers who can propel emerging brands. In 1997, Sidney Frank once again relied on an influencer outreach program for …

Virtual Reality

Michael Tchong Trends

Hot on the heels of Google’s announcement that it has shipped 10 million of its Cardboard virtual reality viewers since they first appeared in 2014, Facebook launched an augmented reality ecosystem at its F8 developer conference last week. While Facebook’s plans to become the app platform for developers is ambitious, Google notes that 160 million Cardboard apps have been downloaded …

Emoji

Michael Tchong Trends

In January 2010, we wrote our first analysis on the use of smileys in which we advocated the adoption of a standardized emoticon language, dubbed EmotiScript. You are hereby forgiven if you considered what we wrote pure balderdash. We could not have predicted that the use of emoticons would explode after the launch of Apple’s iOS 5, the first iPhone …

Screensucking

Michael Tchong Trends

Christmas 2015 was a beautiful day in San Diego. Joshua Burwell, a 33-year-old visiting from Sheridan, Ind., decided to hike Sunset Cliffs to watch the sunset. Witnesses noticed someone distracted by an “electronic device” seconds before Burwell plunged off the cliff. He was pronounced dead after paramedics arrived. It was another example of the intoxicating spell our digital devices cast …