Globesity: As The World Fattens

Michael Tchong

The obesity epidemic is threatening to tip scales all over the globe, propelling a trend dubbed “globesity.” In the U.S., four in 10 Americans, or 40%, are now obese, up from 13% in 1960.

Yoga Culture

Michael Tchong

Propelled by life’s mounting stresses, a by-product of the Time Compression Ubertrend — the acceleration of life, the practice of yoga has exploded in the past 40 years. Yoga is now practiced by more than 200 million, according to the Hindustan Times (26-Jan-13) people worldwide, including over 100 million in its country of origin, India. Yoga Journal’s “Yoga In America” …

India Style

Michael Tchong

Indians now rank only second to Hispanic- or Spanish-surnamed actors on American TV, despite making up less than 1% of the U.S. population. Expect India Style to invade even our cocktail party food.

Influencer Metrics

Michael Tchong

In the early 90s, the founder of Sidney Frank Importing Co. hired 20 young women, dubbed “Jagerettes,” to visit bars and use a spray gun to assist customers in gulping down Jägermeister. The tactic reaffirmed the power of marketing aimed at influencers who can propel emerging brands. In 1997, Sidney Frank once again relied on an influencer outreach program for …

Virtual Reality

Michael Tchong

Hot on the heels of Google’s announcement that it has shipped 10 million of its Cardboard virtual reality viewers since they first appeared in 2014, Facebook launched an augmented reality ecosystem at its F8 developer conference last week. While Facebook’s plans to become the app platform for developers is ambitious, Google notes that 160 million Cardboard apps have been downloaded …

Emoji

Michael Tchong

In January 2010, we wrote our first analysis on the use of smileys in which we advocated the adoption of a standardized emoticon language, dubbed EmotiScript. You are hereby forgiven if you considered what we wrote pure balderdash. We could not have predicted that the use of emoticons would explode after the launch of Apple’s iOS 5, the first iPhone …

Screensucking

Michael Tchong

Christmas 2015 was a beautiful day in San Diego. Joshua Burwell, a 33-year-old visiting from Sheridan, Ind., decided to hike Sunset Cliffs to watch the sunset. Witnesses noticed someone distracted by an “electronic device” seconds before Burwell plunged off the cliff. He was pronounced dead after paramedics arrived. It was another example of the intoxicating spell our digital devices cast …

High Definition Makeup

Michael Tchong

Hi-Def Makeup

The Digital Lifestyle Ubertrend is affecting cosmetics. High definition makeup has captured the imagination of consumers because it promises to withstand the microscopic scrutiny of HDTV.

Celebrity Worship Syndrome

Michael Tchong

Ellen DeGeneres Oscars selfie

One third of Americans are obsessed with celebrities, leading to a modern affliction dubbed Celebrity Worship Syndrome. This voyeurgasmic trend is being propelled by the rapid proliferation of smartphones.

Smiley Talk

Michael Tchong

Conversing via electronic means has exploded in the past decades. In 2008, 11 billion text messages were sent each day worldwide. That figure is dwarfed by the estimated 269 billion e-mails sent daily in 2017 (PDF). The sheer volume of these one-dimensional messages explains why we believe that the role the emoticon, or “smiley,” plays in electronic conversations is vastly …