A New Political Science

Michael Tchong

Obama MySpace page

Last week’s victory by President Elect Barack Obama unleashed a global groundswell of positive vibes. Most of the emotional outpouring was directed at the striking achievement of this U.S. election, but it might as well have been a moving tribute to the powerful advances in social engagement marketing, as deployed by Obama’s campaign. Beginning with his February 2007 meeting with …

Sexing Up Water

Michael Tchong

Bling H2O water

The news must have hit the water industry like a neutron bomb. Two University of Pennsylvania professors, Dr. Stanley Goldfarb and Dr. Dan Negoianu, reviewed scientific literature on the health effects of drinking lots of water. And while they could find no harm in drinking those eight, eight-ounce (225 ml) glasses of water each day, they also found zero benefit …