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Setting a New Standard in theDigital Economy
Ubercool InnovationCrusade
Ubercool Innovation has launched a global campaign to spur more innovation. This grassroots initiative includes a series of cutting-edge, inspirational tactics that address a major societal challenge: “How do you encourage more innovation?” One irreverent tactic uses the #youcallthatinnovation hashtag and a “Chuckle” emoji to call out “innovation required” targets and shame them into action. We offer t-shirts with the “Chuckle” emoji in our Ubercool Store. 
Innovation CrusadeHashtag
We all know that just about everything has to be reinvented: education, finance, healthcare, government, infrastructure, transportation, even our social media. To encourage more innovation, Ubercool Innovation has developed a meme that relies on an emoji and hashtag that can be worn or shared on social media by those those who are passionate about renewal and change. The “Chuckle” emoji carries a clever meme that resonates among social media users frustrated by the status quo.
How to Use#youcallthatinnovationHashtag
TurboTax intentionally hides its free tax filing service from Google search results https://t.co/3U62S4qF1X pic.twitter.com/jqoBRE3e5v
— Michael Tchong (@ubercool) April 26, 2019
@FedEx I can’t believe that Ship Manager can’t intelligently parse a third-party account when you paste in a number in the familiar pattern: 9999-9999-9! #youcallthatinnovation
Resulted in much time-wasted frustration! 🙄#ITshoulddotheirhomework pic.twitter.com/6v9s14kZEq — Michael Tchong (@ubercool) April 11, 2019
Download Emoji and Hashtag for Social Media Use
Tip: Right-click on image to save to your device.
Tip: Right-click on image to save to your device.
Tip: Right-click on image to save to your device.
Blog Highlights
Innovation
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Augmented Reality Retail Innovation
One of the standout innovations at SXSW was shown by Lush Retail, a U.K. cosmetics firm that sells, of all things, bath bombs. Lush runs an innovation division called Lush Labs that designed a mobile app that lets you to scan any of their bath bombs and immediately see its name, elements, cost and fragrance description.
More than 26,700 stores have closed since 2007, when the current retail downslope began. One mitigating factor is the fact that the U.S. has more retail square footage per capita than any other country, as much as six times more than the U.K.
Then there is Amazon.com, which has siphoned off America’s best retail buyers, corralling them into the ultimate email list of 100 million Prime members. One researcher believes that more than half of U.S. households will be Prime members by yearend 2019.
Trends
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I Want to Make Saving Water Famous
That’s what Mina Guli tells me in an interview before Cirque du Soleil’s One Night for One Drop fundraising event in Las Vegas tonight. Doctors once told Guli that she never would be able to run again. She just finished her third campaign of running 40(!) marathons, a feat that defies description, to raise awareness about saving water.
Guli had to suspend her last campaign after running “only” 62 marathons in 62 days because she broke a leg (explaining the featured image). Guli tells me that the connection with Cirque du Soleil started in Las Vegas when she was invited to a big gala for the 2016 One Night for One Drop event. Colgate became the Colgate teamed up with Cirque du Soleil to take the message to the world.
Colgate spokesperson, Burson Cohn & Wolfe’s Alyssa Matos, tells me that Colgate products are found in two-thirds of households across the world and almost all their products require water usage. Colgate teamed up with Cirque du Soleil to take the message to the world.
Innovation
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AI Is Reinventing Our World
If the tech behind ThisPersonDoesNotExist.com is any indication, AI is going to disrupt the visual sciences. A few days ago, The New York Times wondered if ethical A.I. is even possible. That’s not a rhetorical question given the ability of AI to generate fake visuals as persuasive as ThisPersonDoesNotExist.com suggests.
Just this past summer, we learned that DeepMind’s AI agents were capable of exceeding “human-level” visual gameplay.
That was followed in the fall by the launch of an automated labeling service for Amazon’s SageMaker machine learning tool that promises to greatly speed up the labeling of large data sets to accelerate machine learning.
This week, the folks behind the Halide photo app launched Spectre, an app that uses AI to create stunningly long exposures. Google meanwhile is adding a spelling checker to G Suite that was developed using machine learning.
Trends
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Harley-Davidson Electric Scooter
America’s 74 million Baby Boomers have been noticeably missing from Harley-Davidson’s recent motorcycle sales. The company recently reported a 9% decline in fourth-quarter revenue. In order to attract new customers, read “millennials,” America’s favorite Easy Rider symbol has turned its attention to electric vehicles.
But a funny thing happened along the route. Feedback to its $30,000 electric motorcycle, LiveWire, has been drowned out by the noise produced by the company’s prototype electric scooter.
That’s significantly higher than Zero, whose base DS ZF7.2 retails for $11,000 (see gallery below). Harley’s electric scooter should be priced closer to Taiwan’s Gogoro 2 scooter, which sells for $3,000. Electric scooters form the backbone of the exploding shared scooter market, which is being sparked by billion-dollar startups Bird and Lime.
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