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Michael Tchong’s Latest Book, “Ubertrends — How Trends And Innovation Are Transforming Our Future,” on Sale March 25
Documents Eight Massive Ubertrend Waves and the Force of Innovation Ruling Society Today

Las Vegas, March 5, 2019 — Michael Tchong, a renowned speaker, trend forecaster, and startup entrepreneur launches his third book, entitled “Ubertrends — How Trends and Innovation Are Transforming Our Future.” “Ubertrends” tracks civilization’s leading edges that are vaulting us into a radically transformed future.

As author Michael Tchong explains in his book, “Ubertrends form in the eye of the storm. As these forces collide with the future, they shapeshift society. When channeled with innovations, Ubertrends unleash a torrent of tsunamis.”

Aimed at business executives, startup entrepreneurs, venture capitalists, financial analysts, as well as anyone who needs a stronger grasp on a developing future. Published by Ubercool Innovation, “Ubertrends” succinctly analyzes and illustrates some of the biggest waves cascading through society today.

It traces these Ubertrends back to seemingly inauspicious historical incidents that play a much better-understood role in the formation of today’s culture.

These waves are responsible for a host of effects rippling through society. Ubertrends is a well-illustrated compendium, featuring some 273 images, that will help readers connect the dots, providing more context to how the future is unfolding.

For example, did you know that our busy lifestyles are the result of an Ubertrend that has roots in developments that took place in Massachusetts in 1946?

This Ubertrend, Time Compression — The Acceleration of Life, is the hurricane force behind the success of both FedEx and Starbucks, while propelling a whole host of other trends, from energy drinks to yoga.

Unlike most trends, Ubertrends change population values, which contributes to permanently altered consumer behavior.

The eight Ubertrend and innovation forces are:

  • Casual Living — The Evaporation of Decorum
  • Digital Lifestyle — Marriage of Man and Machine
  • Generation X-tasy — Been There, Done That
  • Fountain of Youth — Rejuvenating Body, Spirit and Environment
  • Time Compression — The Acceleration of Life
  • Unwired — Untethered and Unfettered
  • Voyeurgasm — I Like to Watch
  • WAF — Ascent of Woman
  • Innovation — Reinventing Business and Life

“We live in an age that requires constant innovation,” says Michael Tchong. So gaining tactical market insights is more critical than ever. To shed light on the forces driving disruption, readers are taken on a spellbinding, roller-coaster ride through the “landscape of now.” “Ubertrends” shows how a multiplicity of phenomena, primarily technology trends, is reshaping society in often remarkable ways.

Visit Ubertrends.com and download a free 20-page Ubertrends preview. Michael’s speaking site, MichaelTchong.com as well as his blog, Ubercool.com, are other resources for those interested in staying on top of current consumer and innovation trends.

About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

2018

Fountain of Youth Ubertrend Will Create a $200 Billion Market by 2020
Trend driven by Americans who now live 30 years longer than in 1900

Las Vegas, June 29, 2018 — Imagine a future in which people are able to steal away for a few hours during lunch and return after having shed a few inches from their waist. While getting ready for dinner, they notice their tired eyes and use a small micro-current appliance to rejuvenate them. While at dinner, a minor breakout is treated with an inexpensive pulsed light zapper slipped in a handbag before leaving the house. All of these futuristic solutions are already available today. Many more innovations like these will be in heavy use by 2030.

These phenomena are being driven by the Fountain of Youth Ubertrend, a massive wave rippling through society that’s caused by the 30 years we live longer today compared to 1900. The Fountain of Youth Ubertrend, which is uniquely tracked by Ubercool Innovation® trend forecaster Michael Tchong, will lead to a $200 billion anti-aging market by 2020. The science of anti-aging is comprised of many fast-moving innovations, including hormone replacement, caloric restriction and stem-cell therapies; body contouring and minimally invasive plastic surgery; plus anti-aging agents currently in development, including resveratrol and rapamycin.

“The future of superior longer living will be influenced by the availability of better aesthetic surgery tools and anti-aging therapies,” observes Tchong. “And there will be significant pent-up demand,” adds Tchong. “People 65 and older will represent 20% of the total U.S. population by 2030 and nearly double in size to 84 million by 2050, according to the U.S. Census Bureau.”

“Another factor is rampant age discrimination at U.S. companies, particularly in Silicon Valley,” notes Tchong. “That has lead many an older tech worker to go to greater lengths, including plastic surgery, to appear younger as they try to win over potential bosses younger than their own kids. This confluence of trends, combined with innovative advancements in anti-aging science and technology, will drive demand for anti-aging products and solutions to previously unseen levels.”

About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

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