Press Releases

Find Ubercool Innovation press releases here. All tell a story. For press interviews, please get in touch:

2019

Ubertrends Book Signing and Ubercool Innovation Crusade Events to Reach Atlanta and New York

Michael Tchong to sign Ubertrends Books With Each Buyer Receiving a Free Ubercool Innovation Crusade T-shirt

Las Vegas, May 7, 2019 — Ubercool Innovation founder Michael Tchong will be hosting two book-signing parties in both Atlanta and New York for his latest book, “Ubertrends — How Trends And Innovation Are Transforming Our Future.”

As author Michael Tchong graphically explains in his book, “Ubertrends form in the eye of the storm. As these forces collide with the future, they shapeshift society. When channeled with innovations, Ubertrends unleash a torrent of tsunamis.”

“Ubertrends form in the eye of the storm. As these forces collide with the future, they shapeshift society. When channeled with innovations, Ubertrends unleash a torrent of tsunamis.”

These powerful forces crash into our future, reshaping society with many fast-flowing tidal waves. That explains why “change readiness” is a top trending topic on LinkedIn these days.

Besides the many human value changes Ubertrends bring about, breakthrough innovations tend to gather strength in the eye of these storms, further intensifying these transformational forces.

Ubertrend and innovation forces described in eye-opening detail in “Ubertrends” include:

Casual Living — The Evaporation of Decorum
Digital Lifestyle — Marriage of Man and Machine
Generation X-tasy — Been There, Done That
Fountain of Youth — Rejuvenating Body, Spirit and Environment
Time Compression — The Acceleration of Life
Unwired — Untethered and Unfettered
Voyeurgasm — I Like to Watch
WAF — Ascent of Woman
Innovation — Reinventing Business and Life

“We live in an age that requires continuous innovation and reinvention,” notes Tchong. That means that gaining market insights is more critical than ever. To shed light on the forces driving disruption, “Ubertrends” takes readers on a spellbinding, roller-coaster ride through the “landscape of now.” “Ubertrends” shows how a multiplicity of phenomena, primarily technology trends, are reshaping society in often unpredictable ways.

Visit Ubertrends.com to download a free 20-page Ubertrends preview. Michael’s speaking site, MichaelTchong.com as well as his blog, Ubercool.com, are other resources for those who track consumer and innovation trends.

About Ubercool Innovation
Ubercool Innovation LLC is a thought-leading innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally, imparting insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

Michael Tchong’s Latest #PizzaChampagne “Ubertrends” Book Signing Party To Be Held in Las Vegas

“Ubertrends — How Trends And Innovation Are Transforming Our Future” Documents the Most Powerful Waves Colliding With Our Future

Las Vegas, April 3, 2019 — Ubercool Innovation announced today that the next book-signing party for Michael Tchong’s new book, “Ubertrends — How Trends And Innovation Are Transforming Our Future,” will be held in the city’s most avant-garde cosmopolitan area, Las Vegas’ Arts District on Tuesday, April 23.

As author Michael Tchong graphically explains in his book, “Ubertrends form in the eye of the storm. As these forces collide with the future, they shapeshift society. When channeled with innovations, Ubertrends unleash a torrent of tsunamis.”

These powerful forces crash into our future, reshaping society with many fast-flowing tidal waves. That explains why “change readiness” is a top trending topic on LinkedIn these days.

Besides the many human value changes Ubertrends bring about, breakthrough innovations tend to gather strength in the eye of these storms, further intensifying these transformational forces.

Ubertrend and innovation forces described in eye-opening detail in “Ubertrends” include:

Casual Living — The Evaporation of Decorum
Digital Lifestyle — Marriage of Man and Machine
Generation X-tasy — Been There, Done That
Fountain of Youth — Rejuvenating Body, Spirit and Environment
Time Compression — The Acceleration of Life
Unwired — Untethered and Unfettered
Voyeurgasm — I Like to Watch
WAF — Ascent of Woman
Innovation — Reinventing Business and Life

“We live in an age that requires continuous innovation and reinvention,” notes Tchong. That means that gaining market insights is more critical than ever. To shed light on the forces driving disruption, “Ubertrends” takes readers on a spellbinding, roller-coaster ride through the “landscape of now.” “Ubertrends” shows how a multiplicity of phenomena, primarily technology trends, are reshaping society in often unpredictable ways.

Visit Ubertrends.com to download a free 20-page Ubertrends preview. Michael’s speaking site, MichaelTchong.com as well as his blog, Ubercool.com, are other resources for those who track consumer and innovation trends.

About Ubercool Innovation
Ubercool Innovation LLC is a thought-leading innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally, imparting insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

Michael Tchong’s “Ubertrends — How Trends And Innovation Are Transforming Our Future” Book Signing at Founders Den March 26

Book Signing Event Co-sponsored by August and Founders Den

Las Vegas, March 12, 2019 — Michael Tchong, a top-rated speaker, trend forecaster, and startup entrepreneur, will be signing his third book, entitled “Ubertrends — How Trends and Innovation Are Transforming Our Future,” at Founders Den headquarters in San Francisco on Tuesday, March 26.

As author Michael Tchong explains in his book, which is published by Ubercool Innovation, Ubertrends are massive waves that cascade through society, leaving many sub-trends in their wake and leading to many cultural value changes.

The book signing will be hosted by August, makers of revolutionary connected home devices, including smart locks and smart door bells, and Founders Den, San Francisco’s most exclusive workspace and community for startups and investors.

This book signing event will also feature Michael Tchong’s signature pizza and champagne experience, catered by Amici’s Pizzeria.

Event Details
Location: Founders Den
Date: March 26, 2019
Time: 6-8 pm
Attendance: Please request an invitation by contacting us below.

About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

Michael Tchong’s Latest Book, “Ubertrends — How Trends And Innovation Are Transforming Our Future,” on Sale March 25

Documents Eight Massive Ubertrend Waves and the Force of Innovation Ruling Society Today

Las Vegas, March 5, 2019 — Michael Tchong, a renowned speaker, trend forecaster, and startup entrepreneur launches his third book, entitled “Ubertrends — How Trends and Innovation Are Transforming Our Future.” “Ubertrends” tracks civilization’s leading edges that are vaulting us into a radically transformed future.

As author Michael Tchong explains in his book, “Ubertrends form in the eye of the storm. As these forces collide with the future, they shapeshift society. When channeled with innovations, Ubertrends unleash a torrent of tsunamis.”

Aimed at business executives, startup entrepreneurs, venture capitalists, financial analysts, as well as anyone who needs a stronger grasp on a developing future. Published by Ubercool Innovation, “Ubertrends” succinctly analyzes and illustrates some of the biggest waves cascading through society today.

It traces these Ubertrends back to seemingly inauspicious historical incidents that play a much better-understood role in the formation of today’s culture.

These waves are responsible for a host of effects rippling through society. Ubertrends is a well-illustrated compendium, featuring some 273 images, that will help readers connect the dots, providing more context to how the future is unfolding.

For example, did you know that our busy lifestyles are the result of an Ubertrend that has roots in developments that took place in Massachusetts in 1946?

This Ubertrend, Time Compression — The Acceleration of Life, is the hurricane force behind the success of both FedEx and Starbucks, while propelling a whole host of other trends, from energy drinks to yoga.

Unlike most trends, Ubertrends change population values, which contributes to permanently altered consumer behavior.

The eight Ubertrend and innovation forces are:

  • Casual Living — The Evaporation of Decorum
  • Digital Lifestyle — Marriage of Man and Machine
  • Generation X-tasy — Been There, Done That
  • Fountain of Youth — Rejuvenating Body, Spirit and Environment
  • Time Compression — The Acceleration of Life
  • Unwired — Untethered and Unfettered
  • Voyeurgasm — I Like to Watch
  • WAF — Ascent of Woman
  • Innovation — Reinventing Business and Life

“We live in an age that requires constant innovation,” says Michael Tchong. So gaining tactical market insights is more critical than ever. To shed light on the forces driving disruption, readers are taken on a spellbinding, roller-coaster ride through the “landscape of now.” “Ubertrends” shows how a multiplicity of phenomena, primarily technology trends, is reshaping society in often remarkable ways.

Visit Ubertrends.com and download a free 20-page Ubertrends preview. Michael’s speaking site, MichaelTchong.com as well as his blog, Ubercool.com, are other resources for those interested in staying on top of current consumer and innovation trends.

About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

2018

Fountain of Youth Ubertrend Will Create a $200 Billion Market by 2020

Trend driven by Americans who now live 30 years longer than in 1900

Las Vegas, June 29, 2018 — Imagine a future in which people are able to steal away for a few hours during lunch and return after having shed a few inches from their waist. While getting ready for dinner, they notice their tired eyes and use a small micro-current appliance to rejuvenate them. While at dinner, a minor breakout is treated with an inexpensive pulsed light zapper slipped in a handbag before leaving the house. All of these futuristic solutions are already available today. Many more innovations like these will be in heavy use by 2030.

These phenomena are being driven by the Fountain of Youth Ubertrend, a massive wave rippling through society that’s caused by the 30 years we live longer today compared to 1900. The Fountain of Youth Ubertrend, which is uniquely tracked by Ubercool Innovation® trend forecaster Michael Tchong, will lead to a $200 billion anti-aging market by 2020. The science of anti-aging is comprised of many fast-moving innovations, including hormone replacement, caloric restriction and stem-cell therapies; body contouring and minimally invasive plastic surgery; plus anti-aging agents currently in development, including resveratrol and rapamycin.

“People 65 and older will represent 20% of the total U.S. population by 2030 and nearly double in size to 84 million by 2050, according to the U.S. Census Bureau.”

“The future of superior longer living will be influenced by the availability of better aesthetic surgery tools and anti-aging therapies,” observes Tchong. “And there will be significant pent-up demand,” adds Tchong. “People 65 and older will represent 20% of the total U.S. population by 2030 and nearly double in size to 84 million by 2050, according to the U.S. Census Bureau.”

“Another factor is rampant age discrimination at U.S. companies, particularly in Silicon Valley,” notes Tchong. “That has lead many an older tech worker to go to greater lengths, including plastic surgery, to appear younger as they try to win over potential bosses younger than their own kids. This confluence of trends, combined with innovative advancements in anti-aging science and technology, will drive demand for anti-aging products and solutions to previously unseen levels.”

About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

Ubercool Innovation #youcallthatinnovation Crusade Reaches Seattle

“Innovation Crusade” recruits forward thinkers to rally against the status quo

Las Vegas, June 18, 2018 — The #youcallthatinnovation Innovation Crusade, an initiative developed by Ubercool Innovation Founder Michael Tchong, will reach the city of Seattle this week. The innovation crusade addresses a major societal challenge: “How do you encourage more innovation?” Motivation is a crucial aspect of innovation given that 89% of business and government officials do not actively practice innovation.

“Motivation is a crucial aspect of innovation given that 89% of business and government officials do not actively practice innovation.”

To recruit the forces of change, including social media influencers and other change agents, for its innovation crusade, Ubercool Innovation is hosting a series of unique #PizzaChampagne events across America. Attendees to these #PizzaChampagne events will receive a free t-shirt, dubbed “Chuckle,” which features a clever meme designed to spur innovation using a social gamification strategy. The Chuckle meme t-shirt can also be purchased at ubercool.com/shop.

“We all know that just about everything has to be reinvented: education, finance, healthcare, government, infrastructure, transportation, even our social media,” observes Tchong. The Seattle Crusade event takes place Wednesday, June 20 at Serious Pie. For an invitation to this event, please visit ubercool.com/contact.

About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

Toolhacker, A Concise Guide to Apps, Launched by Ubercool Innovation

Offers Recommendations for Best Cloud, macOS, iOS and WordPress Applications

Las Vegas, June 15, 2018 — Incubator Ubercool Innovation has launched an innovative web resource designed for “low-bandwidth,” i.e. extremely busy, executives and professionals who just need to get the job done. Toolhacker (https://toolhacker.com) features brief reviews, optimized for people with no time to read, with review links and prices added for additional perspective.

“One of the most critical aspects of future productivity growth are applications and technology gear designed with the user experience in mind,” says Ubercool Innovation Founder and Chief Trend Forecaster Michael Tchong. “Unfortunately, as we all already know, the world of usability is ruled by engineers who create products for people much like themselves,” notes Tchong. “We need more tools with multi-layered interfaces that shield the average user from inherent complexity but offer power users the features they need.”

Toolhacker is an incubation project from Ubercool Innovation that seeks to address a major user challenge: “How do I find the best tools for the job without having to visit over a dozen websites?” Toolhacker will act as a motivational force for the 89% of hardware and software developers who do not actively practice innovation or user experience best practices.

Toolhacker features a simple interface that lets users quickly narrow down its more than 150 tools featured at launch, ranging in scope from backup to writing tools, by simply clicking on product category labels.
Toolhacker’s suite of highly recommended tools can be found at https://toolhacker.com/tools/.

About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

Ubercool Innovation Launches Online Store to Sell "Chuckle" Innovation Merchandise

Chuckle t-shirt is first part of #youcallthatinnovation innovation crusade

Las Vegas, May 23, 2018 — Innovation incubator Ubercool Innovation has launched an online store to sell its “Chuckle” T-shirt, which is an integral element of the company’s initiative to drive more innovation. The t-shirt is part of a social gamification strategy that will “out” innovation obstacles at organizations worldwide. T-shirt owners are encouraged to wear Chuckle t-shirts at meetings, press conferences, conferences, or even dinner, to make a bold statement about the severe lack of innovation in society.

“A Forrester Research study found that just 11% of organizations budget for innovation. That means that 89% are not fully convinced of the merits of innovation,” says Ubercool Innovation Founder and Chief Trend Forecaster Michael Tchong. “And respondents were marketers, who, as a group, tend to be more leading edge,” notes Tchong. “What do you think the rest of the market looks like?”
This all-too-common shortfall lead Ubercool Innovation to create an initiative that addresses a major challenge: “How do you encourage more innovation?” The incubator’s approach relies on a social media campaign that uses the hashtag #youcallthatinnovation to irreverently motivate the 89% of business and government officials who do not actively practice innovation.

To help send an irreverent message, Ubercool Innovation is launching a line of “You call that innovation?” merchandise. First up is a t-shirt, dubbed “Chuckle,” jointly developed with Golden Goods USA (goldengoodsusa.com). Golden Goods USA Founder Jeffrey Levine says, “Innovation is the hallmark of our philosophy and culture at our company and we are honored to be selected to be the apparel vendor of choice for such an important movement of which are completely aligned with.”

“Our ‘Chuckle’ emoji merchandise features a clever meme that will resonate with social media users frustrated by the status quo.”

“We all know that just about everything has to be reinvented: education, finance, healthcare, government, infrastructure, transportation, even our social media,” observes Tchong. “Our ‘Chuckle’ emoji merchandise features a clever meme that will resonate with social media users frustrated by the status quo.” The Chuckle meme t-shirt ($25.00 with free shipping) can be purchased at https://ubercool.com/shop/. To recruit the forces of change, including social media influencers and other change agents, for its innovation crusade, Ubercool Innovation is hosting a series of unique #PizzaChampagne events across the globe.

About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

Marijuana Market to Expand from $9 Billion in 2017 to $75 Billion by 2030

From one state to 29 and from one country to nine in just 20 years

Las Vegas, May 22, 2018 — One of the fastest moving phenomena propelled by the Generation X-tasy Ubertrend, which is uniquely tracked by Ubercool Innovation® trend forecaster Michael Tchong, medical and recreational marijuana, will grow more than eightfold from $9.1 billion in 2017 to $75 billion by 2030, with two-thirds of revenues already generated by recreational sales and 33% derived from the medical marijuana sector. As more U.S. states and countries join this fast-moving wave, a broad range of industries will feel the impact, ranging from farm equipment to fertilizer to travel and hospitality, plus such supporting industries as media, conferences and education/training.

“The widespread move to legalize marijuana is being driven by a huge swing in voter sentiment with the number of Americans who agree it should be legalized going from just 12% in 1969 to 61% today,” observes Tchong. “Even such conservative South American governments as Colombia and Peru recently legalized medical marijuana, both following in the footsteps of the radically innovative Uruguay, which became the first country in the world to legalize marijuana for all its citizens,” adds Tchong. “Positive media coverage also contributed to the momentum shift, with such prestigious media outlets as CNN and The New York Times reporting on the benefits of medical marijuana.”

“The apology of CNN’s Dr. Sanjay Gupta for not believing marijuana’s medicinal benefits, in particular, was pretty remarkable,” notes Tchong. “Two states, Oregon and California, kickstarted the trend, yet it took 23 years after Oregon decriminalized marijuana in 1973 for California to take the next bold step of legalizing medical marijuana in 1996.”

About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

Ubercool Innovation Launches #youcallthatinnovation Campaign Designed to Encourage More innovation

“Innovation Crusade” recruits forward thinkers to rally against the status quo

Las Vegas, May 8, 2018 — Across the globe there has been an extraordinary level of interest in innovation since the last decade. Yet despite a plethora of case studies, conferences, workshops, books and articles, commitment to innovation, in any shape or form, remains tepidly low. A Forrester Research study found that just 11% of marketers budget for innovation. That means that 89% are not entirely convinced of the value of creating a breakthrough communication strategy in a market inundated with marketing messages.

“And these are marketers, who, as a group, tend to be ahead of the curve,” notes Ubercool Innovation Trend Forecaster Michael Tchong. “One recurring question I frequently hear after my talks is, “how do I convince management of the value of innovation?” This common scenario lead Tchong to develop an initiative that seeks to address a major societal challenge: “How do you encourage more innovation?” One creative strategy involves a social media campaign that uses the hashtag #youcallthatinnovation to irreverently motivate the 89% of business and government officials who do not actively practice innovation.

To help send its irreverent message, Ubercool Innovation is launching a line of “You call that innovation?” merchandise. First up is a t-shirt, dubbed “Chuckle,” jointly created with Golden Goods USA (goldengoodsusa.com). Golden Goods USA Founder Jeffrey Levine says, “Innovation is the hallmark of our philosophy and culture at our company and we are honored to be selected to be the apparel vendor of choice for such an important movement of which are completely aligned with.”

“We all know that just about everything has to be reinvented: education, finance, healthcare, government, infrastructure, transportation, even our social media.”

“We all know that just about everything has to be reinvented: education, finance, healthcare, government, infrastructure, transportation, even our social media,” observes Tchong. “Our ‘Chuckle’ emoji merchandise features a clever meme that will resonate with social media users frustrated by the status quo.” The Chuckle meme t-shirt can be purchased at ubercool.com. To recruit the forces of change, including social media influencers and other change agents, for its innovation crusade, Ubercool Innovation is hosting a series of unique #PizzaChampagne events across America.

About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

Generation X-tasy Ubertrend Will Reshape Entertainment and Society Trend Forecaster Michael Tchong Predicts

Bars, Clubs, Entertainment, Hospitality Affected by “Been There, Done That” Trend

Las Vegas, May 7, 2018 — Generation X-tasy, an “Ubertrend” coined by Ubercool Innovation® trend forecaster Michael Tchong, points to a far more experiential future ahead, impacting businesses from alcoholic beverages to entertainment to hotels and restaurants and allied sectors. The Ubertrend is the driving force behind a loosening of mores, starting with Nevada’s 1931 legalization of gambling. A telltale sign of how far the Ubertrend has spread, Macau today generates three times more gambling revenues than Las Vegas, $28 billion to $6.4 billion.

“Despite losing its gambling dominance, Las Vegas remains the Generation X-tasy capital of the world,” says Tchong. “It leads the world with 12 of the top 20 largest hotel properties and also boasts seven of the top 10 grossing nightclubs,” adds Tchong. “It also offers seven concurrent productions created by Cirque de Soleil, a company renowned for pushing the experiential entertainment envelope.”

“An automated gelatin shot machine that can make hundreds of shots in minutes. This is the future of drink entertainment. Expect to see these at more events soon.”

The impact on consumer tastes is quite evident. “Until 1967, gin reigned supreme as the cocktail mixer of choice, today it’s vodka, which can be used to create more adventurous beverages,” remarks Tchong. “The recently concluded Nightclub & Bar Show saw vendors launch many innovative drinks, like Original Jel Shots, which are jello shots that do not require refrigeration or Jevo, an automated gelatin shot machine that can make hundreds of shots in minutes. This is the future of drink entertainment. Expect to see these at more events soon.”

“Generation X-tasy will also propel many experience oriented businesses,” adds Tchong, “including limousine services, ‘sweet 16’ party organizers, special-effects equipment manufacturers, spill-proof apparel fashions, luxury and marijuana suppliers, and other enterprises that serve consumers increasingly looking to satisfy an insatiable appetite for adventure, indulgence and variety in their otherwise mundane lives. Indicative of this Ubertrend is the popular saying, ‘been there, done that,’ which gained popularity in the 1980s.”

About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

Co-working To Reinvent Commercial Real Estate Ubercool Innovation Trend Forecaster Michael Tchong Predicts

“Control Enthusiast” Trend Shifts Pendulum Towards Lease Liberation

Las Vegas, April 18, 2018 — As society increasingly relies on freelancers and contractors in a gig economy, the balance of power shifts to companies operating co-working spaces, which have experienced explosive growth in the past decade.

“Co-working pioneer WeWork is already the second largest private office tenant behind banking giant JPMorgan Chase in New York City,” says Ubercool Innovation® Trend Forecaster Michael Tchong. “Their innovation strategy addresses the biggest pain point in commercial real estate, the lease,” adds Tchong. “As someone who lost more than $30,000 in a lease default during the dotcom bust, I totally understand why co-working spaces will totally disrupt commercial real estate.”

Another converging trend, the control enthusiast phenomenon, points to a future where providing customers with more control will be essential in any multi-party transaction. “The greater control offered by the smartphone, which has become life’s remote control, is conditioning society to expect far more mastery over any process” remarks Tchong. “And that enthusiasm for more control extends to the real estate market, where leases have served to constrain the mobility of companies and the workforce.”

Expect the number of co-working locations to more than triple over the next five years, rendering traditional office space real estate companies at a significant disadvantage.

“Expect the number of co-working locations to more than triple over the next five years, rendering traditional office space real estate companies at a significant disadvantage. Once global entrepreneurs acquire a taste for the freedom of no-lease co-working, the trend will quickly spread to co-living,” notes Tchong.

About Ubercool Innovation
Ubercool Innovation LLC is a thought leading innovation incubator founded by author, entrepreneur, adjunct professor and motivational speaker Michael Tchong. Think of Ubercool Innovation as a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

Ubercool Innovation Trend Forecaster Michael Tchong Predicts: Small Homes The Future of Real Estate

43% of Baby Boomers prefer living in smaller home, presaging major shift

Las Vegas, April 10, 2018 — For three decades now, real estate developers have been focused on building large homes with an average size of more than 2,000 square feet. Growing media coverage of “tiny houses,” however, has convinced many Americans that living in smaller homes is not only feasible but financially attractive as well. These changing values, combined with a confluent downsizing trend, particularly among baby boomers, will significantly expand the market for smaller homes in the near future.

“We’re not talking about ‘tiny homes’ here,” notes Ubercool Innovation Trend Forecaster Michael Tchong. “The sweet spot for small homes is 600 to 1,000 square feet, not the extremely small foot prints of tiny houses, which generally range from 60 to 400 square feet. For most people, tiny homes are simply impractical for long-term living,” adds Tchong.

The first example of the future of real estate development was announced by the city of Tempe, Ariz., which plans to build 12 loft-like, one-bedroom homes with a footprint of 600 square feet. The developer of these small homes, Newtown Community Development Corp., expects to break ground in spring 2019.

“The sweet spot for small homes is 600 to 1,000 square feet, not the extremely small footprints of tiny houses, which generally range from 60 to 400 square feet. For most people, tiny homes are simply impractical for long-term living.”

“Expect to see many more developments like Tempe’s in the future,” says Tchong. “For the very simple reason that while homes have grown markedly in size, the average U.S. household size has declined from 3.0 persons in 1973 to 2.5 today. At the same time, the average U.S. home has gone from under 1,700 square feet to 2,598 — equivalent to a doubling in square feet per person in 40-plus years.”

Building more affordable homes will also be welcomed by a market that is straining under a shortage of starter homes.

About Ubercool Innovation
Ubercool Innovation LLC is a thought leading innovation incubator founded by author, entrepreneur, adjunct professor and motivational speaker Michael Tchong. Think of Ubercool Innovation as a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

2009

Advertising Agencies Need to Portray Women in More Positive Light

Television commercials often portray women in subservient roles reinforcing the widely held misconception that housework is only for women

LAS VEGAS 09-Dec-09 — You may have seen that holiday commercial on TV, the one where a woman is slaving over an oven hoping to please the soon to arrive in-laws. Expecting a joyful reunion, she’s met at the door by an indifferent family who proceed to use her as a coat rack. A commercial made by a small, conservative company? No, the entity behind this particular television commercial is none other than Target, that savvy and ultra-hip retailer. This TV spot can be seen here: http://www.youtube.com/watch?v=ieGXPpdMcfY or search for “Erin” and “Target.”

“Commercials for many products, including McCormick’s, Pam and Tide, rely on the same tactics. They subjugate women to subsidiary roles that belie their achievements.”

Target is not alone. Commercials for many products, including McCormick’s, Pam and Tide, rely on the same tactics. They subjugate women to subsidiary roles that belie their achievements. A man is infrequently, if ever, shown to do housework. Given the growing power of women in this nation, that’s a shame indeed. Michael Tchong, a trend analyst at Ubercool Innovation, has just identified an Ubertrend that documents the rapid climb women have made over the past few centuries, called the “Woman’s Acceptance Factor,” published at https://ubercool.com/waf/.

Women now make up 71 million of the U.S. workforce, equal to 49.9% of total workers employed. Their purchase influence now reaches $4.3 trillion at home and another $1.5 trillion at work. But juggling responsibilities at both work and home have made more than half, 51%, unhappy with the division of labor at home. Ad agencies, who often lead the nation with their forward-looking insights on consumer culture, should heed these statistics and produce advertising that portrays American women in a more positive light.

About Ubercool Innovation
Michael Tchong is an author, entrepreneur, professor of innovation and public speaker who focuses on disruptive innovation and Ubertrends. His global audiences seek insights on market innovations and fast-moving phenomena that present breakthrough opportunities. His analysis can be found at ubercool.com. Tchong is the founder of four other start-ups, including MacWEEK, Atelier Systems, CyberAtlas and ICONOCAST.

Ubercool Innovation is headquartered in America’s new cultural mecca: Las Vegas, Nevada. For more information, please call 800-WAY-COOL (international: 415-335-7615) or visit our contact page.

2007

Trend Analyst Michael Tchong Believes Steroids Are an Unstoppable Force

While 75% of Americans Object to Steroid Use, Marion Jones Is Part of Evolution

SAN FRANCISCO 08-Oct-07 — Marion Jones is capturing headlines with an alleged admittance that she used steroids. A poll conducted this past Friday of Facebook members shows that most Americans object to the use of performance-enhancing drugs, with 75% agreeing that steroids use in sports should be banned. But Michael Tchong, trend analyst at Ubercool Innovation (https://www.ubercool.com), believes Jones is symbolic of a “Darwin on Steroids” trend, which itself is propelled by the “Time Compression” Ubertrend, both whirlwind phenomena that suggest that human evolution and life, respectively, are accelerating.

“Approval creep has begun already 13% of Facebook users feel steroids should be allowed, while 12% are not sure.”

“Approval creep has begun,” notes Tchong, “already 13% of Facebook users feel steroids should be allowed, while 12% are not sure.” Adds Tchong, “That’s not surprising given a culture that indirectly approves of the near-robotic performance of steroid-pumping adults by paying $752,467 for Barry Bonds’ record-setting ball, for example. That type of implicit approval sends mixed signals to America’s youth, who are increasingly turning to steroids.”

“The bottom line is that the Darwin on Steroids trend is an unstoppable force because science has become an integral part of human evolution,” observes Tchong. “So, we should begin to face the music and accept the notion that steroids are here to stay and embrace them.”

2005

First “Immersive Publishing” Innovation Event Debuts in San Francisco

SAN FRANCISCO 21-Jun-05 — Ubercool Innovation (ubercool.com), launches an invitation-only series of events that exposes attendees to the most important innovations and trends shaping society today, makes its world debut in San Francisco on June 24, 2005, at LIMN Gallery.

The San Francisco launch of Ubercool Innovation will be followed by similar events in New York, Los Angeles and Las Vegas, all part of a “Time Compression” world tour. Time Compression is an “Ubertrend” that’s behind the “too busy” syndrome affecting society today. Ubercool addresses that Ubertrend with the first multitasking event to combine useful information with entertainment, thereby allowing attendees to absorb all the latest trends while sampling innovative food and drink.

Each Ubercool Innovation event will feature cutting-edge products and services, in categories such as automotive, fashion, food, healthcare, lifestyle, retail, real estate, technology and travel, which exemplify fast-moving trends.

“Ubercool Innovation is aimed at social media influencers, the 7% of the population who are the first to use products and who impact the purchasing behavior of the greater public.”

Ubercool Innovation is aimed at social media influencers, the 7% of the population who are the first to use products and who impact the purchasing behavior of the greater public. Ubercool Innovation is the latest brainchild of people watcher Michael Tchong, founder of MacWeek, Atelier Systems, CyberAtlas, ICONOCAST and Trendscape.

“The market is inundated with information, but Ubercool Innovation provides a novel platform to help influencers cut through the noise and focus on the most innovative products or services propelled by cutting-edge trends,” said Tchong. “By immersing attendees in all that’s fast-moving, Ubercool Innovation is the world’s first ‘immersive publishing’ effort, a new medium that, for the first time, addresses a truly deep-seated consumer need.”

About Ubercool Innovation
Ubercool Innovation LLC is a thought leading innovation incubator founded by author, entrepreneur, adjunct professor and motivational speaker Michael Tchong. Think of Ubercool Innovation as a “do tank” — it doesn’t merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

Share This
X
X